Rosselle Centillas | Social Media & Customer Service Manager

Your Social Media & Customer Service Manager in Adelaide, Melbourne, Sydney, Brisbane & Across Australia

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Good customer service starts with listening. Whether someone is asking about an accounting service, following up on an enquiry or trying to understand the next step in a process, clear communication can make the experience much easier. At AMA Accountants, Rosselle Centillas works across social media and customer service, helping support the firm’s communication with clients and its wider audience.

Her role brings together two important parts of a service-based business: maintaining communication with people online and helping customers navigate their enquiries. For an accounting firm, these interactions matter. People often contact an accountant because they have questions about a tax return, bookkeeping, payroll or another financial responsibility. They need to know where to direct their enquiry and how to proceed.

Rosselle contributes to the customer-facing side of AMA Accountants, supporting the processes that help people connect with the business.

Supporting Clients Through Clear Communication

Accounting services can involve unfamiliar terminology, documentation requirements and important deadlines. Clients may not always know which service they need or what information they should prepare before speaking with an accountant.

A helpful customer service experience makes it easier for people to ask questions and find the appropriate next step. Clear communication also helps ensure that enquiries are directed to the relevant team member when specialist accounting advice is required.

Rosselle’s customer service role supports this process. By helping manage enquiries and communication, she contributes to a more organised experience for people interacting with AMA Accountants.

The aim is to make communication straightforward, professional and helpful, whether someone is contacting the firm for the first time or following up on an existing matter.

Connecting Social Media With the Business

Social media provides businesses with a way to share information, communicate with their audience and maintain a visible presence online. For an accounting firm, it can also help explain services, address common questions and remind people about relevant tax and business responsibilities.

Rosselle’s social media responsibilities support AMA Accountants’ online communication. Content shared through social platforms can help individuals and business owners learn about services such as tax return preparation, bookkeeping, payroll and business accounting.

Effective social media communication requires more than publishing posts regularly. Information needs to be relevant to the audience, presented clearly and consistent with the firm’s professional identity. It should also give people a straightforward way to learn more or contact the business.

When social media and customer service work together, interested visitors have a clearer route from discovering a service to making an enquiry.

Helping Create a Consistent Client Experience

For a professional services firm, every interaction contributes to the overall customer experience. A prompt response, clear explanation or well-directed enquiry can help a potential client feel more confident about taking the next step.

Rosselle’s combined role supports this connection between communication and service. Social media helps people discover AMA Accountants, while customer service helps them navigate their questions and identify the appropriate contact point.

This is particularly relevant for people who are unfamiliar with accounting services. They may need help understanding whether to enquire about an individual tax return, business tax, bookkeeping or payroll support.

The appropriate accounting advice comes from the relevant qualified professional, while the customer service process helps people reach the right person.

Communication That Supports Long-Term Relationships

Trust develops through consistent and professional interactions over time. Businesses benefit when clients know how to contact them, where to direct questions and what to expect from the communication process.

At AMA Accountants, Rosselle contributes to the systems and activities that support client communication and the firm’s online presence. Her work forms part of the broader effort to make the business accessible to individuals and organisations looking for accounting assistance.

Connect With AMA Accountants

If you have a question about AMA Accountants’ services or would like to enquire about accounting, taxation, bookkeeping or payroll support, the team can help direct your enquiry to the appropriate person.

Get in touch with AMA Accountants to learn more about the available services and discuss your requirements.

📧 Email: finance@amaaccountant.com.au

📞 Phone: +61 420 529 890

📞 Landline: 08 7111 0100

🌐 Website: https://amaaccountant.com.au

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At AMA Accountants, we’re here to make accounting simple and stress-free. As one of Australia’s trusted accounting firms, our goal is to provide financial services that help you grow—whether it’s for your business or your personal finances. Our friendly team takes the time to understand your situation, so we can give you advice that actually works for you. From tax and bookkeeping to business planning and financial advice, we cover everything you need under one roof. With years of experience and a focus on practical solutions, we’re here to save you time, reduce stress, and help you reach your goals faster.

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finance@amaaccountant.com.au
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